Chella Software announced the launch of the digital platform Chella Markets that will allow treasuries of commercial banks to distribute products like FX to its customers digitally.
The platform is a combination of a workflow engine, a dealing system, a CRM system and a business intelligence system, all rolled into one. Ultimately, it enables branch sales teams to quickly close deals with customers. The platform is initially launched for retail FX deals (cash, TOM, spot and forwards).